Author name: Lucy Mitchell

IMEX Las Vegas: Chris’ International Insight

IMEX USA claims to be the biggest events industry expo, with this year’s event attracting 15,029 attendees from all around the globe. This year the event welcomed 5,364 buyers, 3,443 exhibiting companies from 150 countries, and facilitated more than 80,000 appointments. I was one of these buyers, hosted by one of our favourite hotel partners, …

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Delivering Expert Experiential Events

Want to create a lasting impression on your audience? Look no further than experiential events. These immersive experiences provide interactive activities, sensory stimulation, and storytelling to create an emotional connection with attendees. The ultimate goal is to turn them into loyal customers or brand advocates. Experiential events go above and beyond typical marketing tactics, allowing …

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