Want to create a lasting impression on your audience? Look no further than experiential events. These immersive experiences provide interactive activities, sensory stimulation, and storytelling to create an emotional connection with attendees. The ultimate goal is to turn them into loyal customers or brand advocates.
Experiential events go above and beyond typical marketing tactics, allowing attendees to engage with your brand, products, and values in a fun, exciting way. With their infinite formats, these events can generate buzz, enhance brand awareness, and encourage customer loyalty. Our experiential events agency Chilled Events does this perfectly.
Chilled Events
Chilled combe a range of skills and experience spanning the arts, entertainment, and hospitality industries. The team specialise in ethically delivered, immersive, and engaging experiences in both large-scale, public and small, private events.
Chilled curates immersive experiences that people talk about! As part of this, they source and manage a diverse array of entertainment options that perfectly fit event themes – from dynamic performers to thought-provoking speakers and talented artists. Their extensive event production expertise means they produce atmospheres to engage the senses. They transform spaces into dynamic stages, leaving participants with memories they’ll share with anyone who will listen.
Working with an extensive network of vendors, suppliers, and contractors, Chilled synchronises efforts to deliver cohesive and exceptional events. Managing every aspect of the attendee experience is crucial for experiential events, so they handle everything, from event registration to post-event feedback with a user-friendly process.
With a skilled team of event managers, technicians, artists, and performers, Chilled are professionals at activating an event’s potential, transforming any space, idea, or activation into a lasting memory. Chilled’s previous experiential events include Sense of Space & Artbar at Broadgate, Edinburgh Style at St James Quarter, and Stuart Unity Fest.
Silverstone Circuit
Experiential events are taking the industry by storm just now as event managers are searching for ways to immerse delegates and provide a unique experience. Silverstone Circuit is seeing this move towards experiential events first-hand. The team at Silverstone are experts in delivering all kinds of events, from the Formula 1 British Grand Prix to exclusive product launches for 4,000, small meetings, industry conferences and more, so your experiential event is in good hands.
They are seeing a big shift in more experiential events and team building since they have become more of a destination with their new on-site hotel. Silverstone recently welcomed the opening of the on-site Hilton Garden Inn hotel and a new steel and glass bridge over the Hamilton Straight start-finish line. This connects the hotel to the international conference and exhibition centre.
Take a look at their spaces:
This newfound flexibility has coincided with an increased demand for a more collaborative and creative approach from corporate clients, as well as more experiential experiences. The venue has seen more and more agencies want to create more consumer-style festivals for their clients. Their space is perfect for this. With 600 acres of outdoor event space, huge indoor spaces, and a variety of AV tech. To top it off, Silverstone also opens Escapade Silverstone next year. This offers short-term accommodation for those clients who seek an elevated and immersive experience into the world of motorsport. The perfect space for innovators and leaders wishing to blend business and leisure.
Silverstone can offer authentic motorsport activities including VR simulators allowing delegates to race against each other on the famous Silverstone racetrack with real-life, timed pitstop challenges. Or why not get delegates to try an actual pitstop challenge. In this challenge, the team has to work efficiently together to change the tyres of a replica F1 car against the clock.
A more relaxed activity on offer (depending on how competitive your delegates are) is giant digital Scalextric to pit delegates against each other – may the fastest car win! Alternatively, give attendees the full F1 experience with a driving experience, where individuals can try their hand at driving a Ferrari, Aston Martin, McLaren, and more on the racetrack. An event at Silverstone isn’t always motorsport themed either. They’ve had cycling on the track, mini-golf in the garages and even yoga in the paddock. The sky really is the limit.
To find out more about Chilled Events or Silverstone, please get in touch with us.
